Senior Manager Marketing Analytics

Paylocity is an award-winning provider of cloud-based HR and payroll software solutions, offering the most complete platform for the modern workforce. The company has become one of the fastest-growing HCM software providers worldwide by offering an intuitive, easy-to-use product suite that helps businesses automate and streamline HR and payroll processes, attract and retain talent, and build a strong workplace culture. 

While traditional HR and payroll providers automate basic HR processes such as payroll and benefits administration, Paylocity goes further by developing tools that HR and businesses need to compete for talent and deliver against the expectations of the modern workforce. 

We give our employees what they need to succeed, including great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances. And if it’s career development you desire, we provide that, too! At Paylocity, people matter most and have always been at the heart of our business.

As part of the Sales & Marketing team, you’ll help us solve challenges and succeed as you grow and understand the unique needs of our clients and tailor easy-to-use solutions to deliver the performance they need.

With a position in Sales & Marketing, you’ll strengthen our relationships with clients, anticipate their needs, and think outside the box to unlock new possibilities.

Position Overview 

The Senior Marketing Analytics Manager is responsible for managing analytics and reporting and owning the organization and movement of marketing data across the Paylocity marketing data ecosystem. As a Senior Marketing Analytics Manager, you will be a key thought leader in making strategic data-driven decisions and developing our marketing data ecosystem, and you will own the development and analysis of performance metrics for targeted campaigns and demand generation strategies as well as report on various marketing projects to scale our strategic capabilities. 

You will be advising on process improvement and consulting on scaling data collection, reporting, and analytics. Core to this role is leading a team that is translating data into insights that will direct business strategy for the rest of the marketing and go-to-market organization. 

Primary Responsibilities  

The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• Lead and manage team members in their development of reporting and analytics to answer business questions and develop visualizations, reports, and insights for marketing and sales teams 
• Develop quarterly and annual business goals and prioritize project tasks for a team of analysts and data engineers  
• Direct data modeling architecture for the go-to-market reporting environment 
• Lead data and tool infrastructure strategy discussions cross-functionally across sales, operations, finance, and product teams 
• Develop processes and procedures to ensure accuracy of reporting by validating across multiple data sources (finance, sales, product, operations) and working with cross-functional groups 
• Educate cross-functional teams on marketing reporting, tools, and data sources providing support and reporting as needed 
• Effectively present analytical results and insights to non-technical team members and senior-level executives. 
• Deliver reporting to the marketing team and executives on regular cadences (daily/weekly/monthly etc.) 
• Lead marketing analytics priority development for demand generation, product marketing, and corporate marketing teams 
• Work on issues where?analysis of situations or data?requires an in-depth knowledge?of organizational objectives 
• Implement strategic policies?when selecting methods,?techniques, and evaluation?criteria for obtaining results 
• Establish and assure?adherence to budgets,?schedules, work plans, and?performance requirements 
• Develop best practices for code review and testing 

Education and Experience 

• BS in a relevant technical field such as Computer Science, Engineering, Mathematics, or Statistics, or commensurate experience. MBA or Advanced Degree Preferred 
• 7-10 years relevant experience, preferably 5+ years in a B2B SaaS environment. 
• 2+ years of experience as an analytics manager in a go-to-market function (marketing or sales) 
• 7+ years driving insights with analytics leveraging a deep understanding of the details of how data is created and is used to solve business problems 
• Detailed quantitative analysis expertise to capture insights from data; experience with SQL, R, or Python 
• 5+ years of experience using Business Intelligence tools such as Tableau, Power BI, Looker, etc. 
• 5+ years of experience with data warehouse concepts and ETL/ELT 
• 5+ years of experience with digital analytics (Google Analytics) and/or CRM (Salesforce.com) tools 
• 3+ years measuring effectiveness of digital media and marketing campaigns 
• Experience using Cloud Platforms 
• Strong collaborator—at least 5 years driving cross-functional teamwork. Prior experience working with diverse internal stakeholders, including management, sales, and marketing. 
• Ability to adapt and pivot quickly when market conditions and changing priorities. Demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment.

Paylocity is an equal-opportunity employer. Paylocity is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. At Paylocity, we believe diversity makes us better. 

We embrace and encourage our employees’ differences in age, culture, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion or spiritual belief, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. We actively cultivate these differences through our employee resource groups (ERGs), employee experiences, perspectives, talents, and approaches to drive innovation in the software and services we provide our customers. 

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. To request reasonable accommodation in the job application or interview process, please contact LeaveBenefits@paylocity.com. This email address is exclusively designated for such requests, aligning with federal and state disability laws. Please do not send resumes to this email address, as they will be removed.

This role can be performed from any office in the US. The pay range for this position is $120,000 - $160,000/year, however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position is eligible for an annual bonus and restricted stock unit grant based on individual performance in addition to a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location. Applicants should apply via www.paylocity.com/careers.